Prosecutor Geoffrey Soriano conceived the "Put it Down" program.  He asked the Somerset County Medical Center and the County Police Chief's to become partners.  See the video's below for an details of the program. 

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        WPIX interview with Prosecutor Geoffrey Soriano                                           Clip From CBS

                                   The Last Text AT&T video                                   WPIX interview with Chief William Parenti  

We hear it all the time that police are only enforcing the law to raise money.  Well not this time, the goal as declared by the Prosecutor Soriano, is to educate the motoring public, change driving behavior, and not engage a monetary penalty if possible.